Marketing SkillsLaajuus (5 op)

Osaamistavoitteet

* understands the principles for a profitable and customer-focused activity within the chosen field of business
* is aware of different ways to influence in society and can support a company in its development by using new and stronger marketing communications                     
* can market the chosen field of business, its forms of activity and can act in a work community      
* understands the importance of branding* is able to present to and communicate in writing, speech and visually with different target groups

Sisältö

Content:
- planning, organizing and development of marketing activities
- marketing of services marketing for service design success
- branding