Emotions in Business and Social MediaLaajuus (5 op)

Osaamistavoitteet

After completing the course, the students can
- understand the significance of emotions in social media discussions for business
- analyse interaction in social media
- apply analysed information in business development

Sisältö

- consumer in social media
- the emotional relationship between the consumer and the brand
- a company as an object of emotions in social media (incl. brand romance, word of mouth, emotional intelligence, halo effect, groundwell)
- sentiment tools and the IPA model for analysing emotions

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Emotions in Business and Social Media

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COURSE_UNIT

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ACTIVE

Laajuus

5

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Esitietovaatimukset

Liiketalouden perusteet

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