Skip to main content

Basic studies in marketing communications (5 cr)

Code: 2081181-1003

General information


Timing

04.01.2017 - 25.04.2017

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Campus

Kupittaa Campus

Teaching languages

  • Finnish

Seats

15 - 25

Degree programmes

  • Degree Programme in Media Arts

Teachers

  • Minna Teittinen

Groups

  • PMEDIS16
    PMEDIS16

Objective

During the course unit students identify the marketing mix, its functions and competitive means. Students get familiar with the basic concepts of marketing communications and learn to understand the customer-driven way of thinking.

Content

marketing communications mix, marketing tools and channels, customer-driven way of thinking.

Evaluation scale

H-5