•   Basic studies in marketing communications 2081181-1003 04.01.2017-25.04.2017  5 credits  (PMEDIS16) +-
    Competence objectives of study unit
    During the course unit students identify the marketing mix, its functions and competitive means. Students get familiar with the basic concepts of marketing communications and learn to understand the customer-driven way of thinking.
    Content of study unit
    marketing communications mix, marketing tools and channels, customer-driven way of thinking.
    Teacher(s) in charge

    Minna Teittinen

    Teaching language

    Finnish

    Timing

    04.01.2017 - 25.04.2017

    Group(s)
    • PMEDIS16
    Seats

    15 - 25

    Responsible unit

    Engineering and Business

    Degree Programme(s)

    Degree Programme in Media Arts

    Campus

    Kupittaa Campus

    Assessment scale

    H-5