Basic studies in marketing communications (5 cr)
Code: 2081181-1003
General information
- Timing
- 04.01.2017 - 25.04.2017
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Seats
- 15 - 25
- Degree programmes
- Degree Programme in Media Arts
No reservations found for realization 2081181-1003!
Evaluation scale
H-5
Objective
During the course unit students identify the marketing mix, its functions and competitive means. Students get familiar with the basic concepts of marketing communications and learn to understand the customer-driven way of thinking.
Content
marketing communications mix, marketing tools and channels, customer-driven way of thinking.