Basic studies in marketing communications 2081181-1003 04.01.2017-25.04.2017 5 credits(PMEDIS16)+-
Competence objectives of study unit
During the course unit students identify the marketing mix, its functions and competitive means. Students get familiar with the basic concepts of marketing communications and learn to understand the customer-driven way of thinking.
Content of study unit
marketing communications mix, marketing tools and channels, customer-driven way of thinking.