Basic studies in marketing communications (5cr)
Code: 2081181-1003
General information
- Timing
- 04.01.2017 - 25.04.2017
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Seats
- 15 - 25
- Degree programmes
- Degree Programme in Media Arts
Unfortunately, no reservations were found for the realization Basic studies in marketing communications 2081181-1003. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
H-5
Objective
During the course unit students identify the marketing mix, its functions and competitive means. Students get familiar with the basic concepts of marketing communications and learn to understand the customer-driven way of thinking.
Content
marketing communications mix, marketing tools and channels, customer-driven way of thinking.