Language of advertising 2081190-1002 01.01.2017-31.07.2017 5 credits(PMEDIS15)+-
Competence objectives of study unit
After completing the course the student can estimate the text according the target group and media evaluate the influence of the texts in the target group choose and apply the creative ideas into the verbal form discover verbal distillations of the benefits of the brand
Content of study unit
text excercises in stylistics and variations in form of expression excercises in text distillation analysis of the impressiveness in the expression