Language of advertising (5 cr)
Code: 2081190-1002
General information
Timing
01.01.2017 - 31.07.2017
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
3 - 20
Degree programmes
- Degree Programme in Media Arts
Teachers
- Johanna Vaaherkumpu
Groups
-
PMEDIS15PMEDIS15
Objective
After completing the course the student can estimate the text according the target group and media evaluate the influence of the texts in the target group choose and apply the creative ideas into the verbal form discover verbal distillations of the benefits of the brand
Content
text excercises in stylistics and variations in form of expression excercises in text distillation analysis of the impressiveness in the expression
Evaluation scale
H-5