Objectives and methods of PR and organizational communication (5 cr)
Code: 2081202-3001
General information
Enrollment
02.12.2018 - 13.01.2019
Timing
26.02.2019 - 31.03.2019
Number of ECTS credits allocated
5 op
Virtual portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Arts Academy
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
5 - 20
Degree programmes
- Degree Programme in Media Arts
Teachers
- Jussi Kokkola
Teacher in charge
Jussi Kokkola
Groups
-
PMEDIS17jour
-
PMEDIS17Medianomi syksy2017
Objective
Upon completion of the course students are able to explain the meaning of media publicity to an organization know how to use different forms of communication depending on target groups are able to use social media in organizational communication and marketing communications are able to recognize crisis situations in an organization and suggest relevant means of communication in an crisis situation are able to define content marketing and apply content concepts for customers are able to plan and execute organizational communication and pr according to different audiences and interest groups know different means of measuring and evaluating communication
Content
reputation, image, brand crisis communication stakeholders and interest groups social media concepts for contents, content marketing communication plans measuring communication, news and media monitoring
Evaluation scale
H-5