Business Models and Marketing (5 cr)
Code: 3011665-3006
General information
Enrollment
01.06.2021 - 23.08.2021
Timing
16.08.2021 - 14.11.2021
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
0 - 50
Degree programmes
- Degree Programme in Business
Teachers
- Marianne Renvall
Groups
-
PLIITS19MAR-BPLIITS19MAR-B
Objective
Having completed the course, the student is able to
- define the business models and operations of an enterprise
- define the role of marketing planning and leadership
- assess and utilize the immaterial and material resources in marketing
Content
- Methods of assessing the business models
- Disciplines of marketing management
- Marketing planning process
- Role of immaterial resources in marketing
Evaluation scale
H-5