Basics of Sales and Marketing (5 cr)
Code: KH00BN09-3003
General information
Enrollment
02.07.2021 - 19.11.2021
Timing
01.08.2021 - 31.12.2021
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Salo IoT Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Kai Schleutker
Groups
-
PLIISS21
Objective
Having completed the course the student
• is able to apply classical marketing theories in practice
• communicates using marketing terminology
• describes the integrated smarketing process
• is able to plan multichannel marketing campaigns
Content
• Marketing classics
• Most important concepts, theories and models in marketing
• Integrated process of sales and marketing
• Case examples in smarketing
• Marketing campaigns
Teaching methods
Knowledge acquirement
Group work
Project hatchery
Independent studying and exams
Content scheduling
The course is located in first year´s fall.
Most important concepts, theories and models in marketing
Sals process - treats of a good salesperson
Integrated process of sales and marketing
Case examples of smarketing
Marketing campaigns
Evaluation scale
H-5