Basics of Marketing (5 cr)
Code: KH00CA04-3002
General information
Enrollment
01.12.2021 - 18.01.2022
Timing
01.01.2022 - 29.03.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Salo IoT Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Timo Luukka
Groups
-
MLIISK22
Objective
The student is able to
- analyze business by using different business models
- make a marketing plan that supports the business plan
- make marketing communication material for the company's chosen service and present it in a sales manner
Content
-Company business analysis
-Business model analysis
-Making a marketing plan for a business
-Making marketing communication material for the company's selected service and present it
Evaluation scale
H-5