Basics of Marketing (5 cr)
Code: KH00CA04-3003
General information
Enrollment
01.06.2022 - 30.08.2022
Timing
01.09.2022 - 09.12.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Sanna Merisalo
- Marianne Renvall
Groups
-
MLIITS22Liiketalouden monimuotokoulutus, syksy 2022
Objective
The student is able to
- analyze business by using different business models
- make a marketing plan that supports the business plan
- make marketing communication material for the company's chosen service and present it in a sales manner
Content
-Company business analysis
-Business model analysis
-Making a marketing plan for a business
-Making marketing communication material for the company's selected service and present it
Evaluation scale
H-5