Aspects of Marketing and Marketing EnvironmentLaajuus (10 cr)

Objective

The student is able to
- identify and use different competitive means of marketing for practical needs
- use marketing communications in the company's operations
- analyze and plan the structure, goals and practices of B2B marketing
- analyze the potential of digital marketing in consumer marketing
- plan digital marketing in consumer marketing.

Content

Täsmennetään opintojakson toteutussuunnitelmassa.