Certification Studies in Digital Marketing (3 cr)
Code: KH00BG91-3004
General information
- Enrollment
- 01.12.2021 - 30.09.2022
- Registration for the implementation has ended.
- Timing
- 20.01.2022 - 31.10.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 0 cr
- Virtual portion
- 3 cr
- Mode of delivery
- Distance learning
- Campus
- Location-independent
- Teaching languages
- Finnish
- English
- Degree programmes
- Degree Programme in Business
Evaluation scale
H-5
Content scheduling
IMPORTANT! IN ORDER TO BE ACCEPTED IN ITS, PLEASE CONTACT THE TEACHER AFTER REGISTERING FOR THE COURSE.
Ongoing online course. A new course start every second month.
•online opportunity
•search and search campaigns
•social media opportunity
•possibilities of mobile marketing
•email and advertising
•analytics
•online shopping
•digital marketing in an international setting
Objective
After completing the course the student
- has a broad understanding of the basics in digital marketing
- knows how to benefit from the potential of digital marketing
- achieves official Google certification.
Content
online opportunity
Search and search campaigns
Social media opportunity
Possibilities of mobile marketing
email and advertising
Analytics
online shopping
Digital marketing in an international setting
Materials
Google material available through its
Written report
Teaching methods
Certification course and test on partner web site.
Personal report IN STUDENT'S OWN WORDS returned to its.
The plagiarims check is turned on in itslearning.
Exam schedules
Every second month
Pedagogic approaches and sustainable development
Self study
Completion alternatives
No optional way to pass the course
Student workload
Watch video
Take and pass certification exam
Write personal report on course content
Workload 81 hours
Evaluation methods and criteria
Grading based on student receiving the certification diploma and the written report.
Grade based on the content and matureness of the written report.
Failed (0)
No certificate diploma.
No report or report of very poor quality.
Assessment criteria, satisfactory (1-2)
Certificate diploma.
Report contains only basic information on course content and no reflection from the student's part.
Assessment criteria, good (3-4)
Certification diploma.
Written report covers course content well and student reflects on the application of the learned material.
Assessment criteria, excellent (5)
Certification diploma.
Written report covers course content well and student's reflection on the course content shows deep understanding and ability to apply the learned material.
Further information
If problems, please contact timo.luukka@turkuamk.fi