Customerbehavior (5cr)
Code: 1001039-1007
General information
- Timing
- 27.02.2017 - 15.05.2017
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Seats
- 16 - 28
- Degree programmes
- Degree Programme in Professional Sales
- Teachers
- Jarmo Mäntyvaara
- Course
- 1001039
Unfortunately, no reservations were found for the realization Customerbehavior 1001039-1007. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
H-5
Objective
The course concentrates on creating an image of the consumer and takes the students into the social world of the shopping mall.
Content
Students make conceptual use of modern urban social behaviour.- Shopping and the modern self - Consumerism as a life style and as part of the everyday culture - The many faces of the consumer - The shopping mall as a world of social messages: from the wonder of consumer oasis to the hunger of city life