Liiketoimintaosaamisen perusteet (15 cr)
Code: 3011392-3001
General information
- Enrollment
-
04.08.2018 - 30.11.2018
Registration for the implementation has ended.
- Timing
-
03.09.2018 - 14.12.2018
Implementation has ended.
- Number of ECTS credits allocated
- 15 cr
- Local portion
- 14 cr
- Virtual portion
- 1 cr
- Mode of delivery
- Blended learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Seats
- 200 - 250
- Degree programmes
- Degree Programme in Business
- Teachers
- Anne-Marie Jünger
- Maija Nolvi
- Mikko Siitonen
- Hilkka Bergman
- Nicolas Le Grand
- Minna Björkberg-Suominen
- Riikka Kulmala
- Kari Juhala
- Katja Repo
- Heli Söderlund-Laihinen
- Pirjo Kavander-Agge
- Outi Yrttiranta
- Scheduling groups
- Pienryhmä 6 / Hilkka (Size: 0 . Open UAS : 0.)
- Pienryhmä 7 / Heli (Size: 0 . Open UAS : 0.)
- Pienryhmä 8 / Pirjo Kavander (Size: 0 . Open UAS : 0.)
- Pienryhmä 10 / Nicolas (Size: 0 . Open UAS : 0.)
- Pienryhmä 9 / Riikka (Size: 0 . Open UAS : 0.)
- Pienryhmä 1 / Maija (Size: 0 . Open UAS : 0.)
- Pienryhmä 2 / Kari (Size: 0 . Open UAS : 0.)
- Pienryhmä 3 / Minna (Size: 0 . Open UAS : 0.)
- Pienryhmä 5 / Anne-Marie Junger (Size: 0 . Open UAS : 0.)
- Pienryhmä 4 / Katja (Size: 0 . Open UAS : 0.)
- Small groups
- Pienryhmä 6 / Hilkka
- Pienryhmä 7 / Heli
- Pienryhmä 8 / Pirjo Kavander
- Pienryhmä 10 / Nicolas
- Pienryhmä 9 / Riikka
- Pienryhmä 1 / Maija
- Pienryhmä 2 / Kari
- Pienryhmä 3 / Minna
- Pienryhmä 5 / Anne-Marie Junger
- Pienryhmä 4 / Katja
- Course
- 3011392
Evaluation scale
H-5
Objective
The student is able to
- use the basic terminology of business administration
- interpret the interactive relationships between the organization's economic process and the interest groups and their impact on profitability
- present the main characteristics of modern marketing thinking
- give examples of issues that have an effect on buyer behaviour and explain how the marketing mix can be used to reach target segments
- compare company forms businesswise
- explain the main characteristics and functions of the Finnish legal system
- explain the legal rules of conclusion of an agreement
- apply the basic sources of legal information in problemsolving
- utilize business plan as a tool
Content
- basic concepts of business administration
- economic process of an organization
- profitability and calculation of profitability
- financing of business start
- risks and risk management
- organization and management
- company forms
- modern marketing thinking
- marketing environment
- buyer behaviour and segmentation
- marketing mix
- main characteristics, norms and sources of law in the Finnish legal system