Introduction to Digital Business (5 cr)
Code: 3041232-3004
General information
- Enrollment
-
02.12.2018 - 21.01.2019
Registration for the implementation has ended.
- Timing
-
01.01.2019 - 07.05.2019
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Degree programmes
- Degree Programme in Business
- Teachers
- Arto Manninen
- Jarmo Ahonen
- Course
- 3041232
Evaluation scale
H-5
Content scheduling
Digital business and its possibilities. The digital change in business models and modern customer relationship management. The basics of business model analysis,.Detailed schedule will be given during the course.
Objective
Having completed the course, the student is able to
- define basic terms
- describe most common business models
- apply simple business model analysis
Content
- basic characteristics of digital business
- the most common tools and model used in digital business
- basic methods for business model analysis
Materials
WIll be outlined during the course.
Teaching methods
Lectures and exercises. The exercises will be done in groups and individually.
Exam schedules
Will be outlined during the course.
Pedagogic approaches and sustainable development
Lectures and independent work of the students.
Completion alternatives
A large essay. The topic and requirements of the essay should be agreed with the teachers.
Student workload
The amount of effort is the one required for 5 cr.
Evaluation methods and criteria
Evaluation will be based on exercises, exam, activity during the course, and presentations. The exam is 50%.