Introduction to Digital Business (5 op)

Arviointiasteikko

H-5

Sisällön jaksotus

CRM and Business models will form the main frame of the course. CRM being the marketing entity and business models - as it says - the "big picture".

PRELIMINARY Timing from sept 12th to mid dec.

Tavoitteet

Having completed the course, the student is able to
- define basic terms
- describe most common business models
- apply simple business model analysis

Sisältö

- basic characteristics of digital business
- the most common tools and model used in digital business
- basic methods for business model analysis

Aika ja paikka

1.9. -31.12.2018

Oppimateriaalit

Will be given in Optima

Opetusmenetelmät

Briefings, Lecture, Written material, Teacher/student interaction (Q&A´ sessions) and individual work

Tenttien ajankohdat ja uusintamahdollisuudet

No exam.

Pedagogiset toimintatavat ja kestävä kehitys

Briefings and lecture(s). Joint sessions and interaction, individual work.

Toteutuksen valinnaiset suoritustavat

No alternatives.

Opiskelijan ajankäyttö ja kuormitus

Participation of lecture (video), participation of briefings and joint discussions, Individual project work 133 hrs.

Arviointimenetelmät ja arvioinnin perusteet

Individual Project work (essay + video summary).

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Lisätiedot

The participants are expected to work individually. The amount of lectures or supervision is limited.