CRM and Calculation of the Tenders (5 cr)
Code: 3101115-3003
General information
- Enrollment
- 02.12.2019 - 15.02.2020
- Registration for the implementation has ended.
- Timing
- 01.01.2020 - 31.07.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Degree programmes
- Degree Programme in Professional Sales
- Teachers
- Jukka Rantala
- Groups
-
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- Course
- 3101115
No reservations found for realization 3101115-3003!
Evaluation scale
H-5
Objective
In the Customer Relationship Management (CRM), successful acquisition and retention of profitable customers, integrative channel and partnership management, and analytical data management are among the most essential topics. Students can use calculation methods which are related to business to business sales and are able to do a pricing model for a product or service.
Content
- CRM
- Pricing
- Calculation models
- Calculation methods