Visual Communication (8 cr)
Code: TE00BR18-3002
General information
- Enrollment
- 02.07.2020 - 30.09.2020
- Registration for the implementation has ended.
- Timing
- 01.09.2020 - 11.12.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 8 cr
- Local portion
- 8 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Seats
- 0 - 30
Evaluation scale
H-5
Content scheduling
The student understands the importance of visual thinking and communication in design. The student is able to observe, use and evaluate shapes, colors, lighting and their relationships.
1.9. - 11.12.2020
Objective
- Student understands the meaning and possibilities of visual thinking and communication in design.
- Student can observe, use and analyze shapes, spaces, colors, lighting and the visual compositions of them.
- Student can apply hand drawing methods for observation documentation and communication
Content
Study module includes the following parts:
- Designerly observation
- Hand drawing methods and tools
Materials
Alan Pipes: Drawing for Designers, 2007
Betty Edwards: Drawing on the right side of the brain, 1999
Josef Albers: Interaction of colors
Harald Arnkil: Colors in the visual world, 2013
Harald Arnkil (ed.): Color and light – Concepts and confusions, 2015: https://shop.aalto.fi/media/filer_public/b3/d1/b3d15b01-7252-466b-bcaa-f277deb099c8/colourandlight_2nd_edition_1.pdf
Simon Seivewright: Research and Design, 2007
Teaching methods
Learning by doing, Hands-on, Blended learning
Exam schedules
No exams, but approved assignments.
Pedagogic approaches and sustainable development
Innovation pedagogy
Completion alternatives
-
Student workload
1 ects = 27 h Student´s work
8 ects = 216 h Student´s work
Evaluation methods and criteria
Exercises and active participation and responsibility.
Late exercises and absences will lower your grade.
Failed (0)
Exercises have not been done or have not been done in an approved manner.
Assessment criteria, satisfactory (1-2)
Exercises have been done, but there are shortcomings.
Assessment criteria, good (3-4)
The assignments have been carefully done and the participation has been active and responsible.
Assessment criteria, excellent (5)
The assignments have been done very carefully, the participation has been very active and the student has taken a strong responsibility for his/her learning.