Study Guide

Objective

After completing the course the student
- can evaluate market opportunities for international business
- is able to make a business plan or proposal for internationalizing a business.

Content

- case studies highlighting the requirements and possibilities of international business
- analysis of successes and failures in the international markets

Materials

Hollensen, S., 2014 or 2017. Global Marketing. Sixth or seventh ed.London: Pearson Education

Other materials and articles provided during the course on ITSlearning.

Teaching methods

The students study the theoretical background at home (cf. reading to be completed prior to every workshop)
The contact hours are mainly used for workshops and case study analysis.
BYOD for each “lecture” as the course books & internet access are needed to do the case studies.

Exam schedules

The course is based on assignments and there is no exam.

International connections

Independent studies, flipped learning, case study analysis, and project based learning.

Completion alternatives

Providing a lecture about a topic related to international business to the class - topic(s) to be defined with the responsible teacher - .

Student workload

Contact sessions: 30 hours
Readings: ~40-60 hours
Working on the assignments: ~40-60 hours

Content scheduling

Introduction to International Business
Initiation of Internationalization
Internationalization Theories
Development of the Firm’s International Competitiveness
Analyzing International Opportunities
International Market Selection Process
Export Modes
Intermediate Entry Modes

Further information

There are 50 seats available for this course. Priority will be given to incoming exchange students who are present for the Spring 2022 semester and for Pliits20 marketing students.

Evaluation scale

H-5

Assessment methods and criteria

1 team assignment, 1 individual assignment, 2 team discussions, 12 points
All the components (individual assignments, peer reviews…) of this course will be graded as follow:
Fail (0pts), Pass/Good (1pts) and Very good/Excellent (2pts)
1 team assignment: 4 points maximum
1 individual assignment : 2 points maximum
1 peer review: 2 points maximum
2 team discussions: 4 points maximum

The students can get a maximum of altogether 12 points.
The points translate as follow for the final grade:
0-4 points: fail; 5 points: 1; 6 points: 2; 7 points: 3; 8-9 points; 4; 10-12 points: 5
Please note that:
Missing a deadline equals 0 points (medical certificate accepted)
The individual assignment and the team assignment are compulsory to do to be able to pass the course. Missing the peer review or a team discussion is not disqualifying, it only affects negatively the final grade.

Assessment criteria, fail (0)

The student show very limited knowledge and understanding of the main areas of the course as well as inability to grasp fundamental international business theories and inability to apply the theories to the case studies/assignments. Zero or insignificant contribution in completion of team assignments. Student show very little ability to gather and interpret relevant data to come to informed judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.

Assessment criteria, satisfactory (1-2)

The student demonstrates limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the content. Basic understanding of International business theories, and limited ability and apply knowledge into the case studies/assignments. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear.

Assessment criteria, good (3-4)

Good understanding of key International business theories, and able to demonstrate how to apply theoretical knowledge into the case studies/assignments. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

Excellent understanding of key International business theories, and able to demonstrate, apply theoretical knowledge into practice with valuable findings. The student ability to gather and interpret relevant data is consistent throughout the course duration. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.