Study Guide

Objective

Student can:
- Understand the context of service business and productizations

- Define productizations´ needs in different cases

- Describe the life cycle of products

- Develop services to cover different needs in products´ life cycle

- Analyze costs and profits of services

- Define deliverables of services

- Describe performance and productivity differences between different service options

- Make reasoned selections between different offerings

- Make reasoned offers for clients in order to improve their performance and productivity

Content

- Service business processes and industrial context

- Productizations processes and theories

- Products´ life cycles

- Cost and profit analyzes of service business

- Trade-offs and decision making between services

- Selling and sourcing industrial services

Exam schedules

No exam, therefore there is no possibility to redo the returned or not returned tasks.

Evaluation scale

H-5

Assessment criteria, fail (0)

The student has not been active in group work and has not been present in the lectures. There are fundamental flaws in know-how, activity and deliverables. As an example, the student has not done required information search, has not read required literature or has not used the tools or theories, not participated to presentations, tasks are missing or returned after the deadline. No COPYPASTE is allowed.

Assessment criteria, satisfactory (1-2)

The student is able to use business terms and theories when she/he is explaining his/her findings and observations. Can describe, classify and list. The output describes the phenomena, but does not contain deliberation or insights.

Assessment criteria, good (3-4)

The student understands the big picture and uses theories to describe it. Shows ability to apply some basic principles and is able to make combinations. Uses acquired materials.

Assessment criteria, excellent (5)

The student is able to understand critical success factors of an industry and a company, understands theory and is able to motivate his/her findings. Is able to see areas that needs to be developed and thinks critically. Materials of high quality has been found and used correctly.