Study Guide

Objective

After completing the course, the student has the competence to:
- Analyze and develop their skills as a campaign designer AD
- Identify the communication features and special features of different media
- Design and develop creative campaign ideas for customers
- Expand their teamwork and presentation skills

Content

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Teaching methods

Individual and group learning tasks, learning by making authentic assignments

International connections

Innopeda, scaffolding

Content scheduling

Students will handle the responsibility of an Art Director in a creative team. Course’s learning tasks will cover multiple media channels or it can be an outside assignment. Art Director students together with copywriting students will create ideas, do research, visualize and write advertising concepts that they’ll present to the group or client. Project management, research, creativity, visual rhetoric and styles are the tools of the Art Director.

Evaluation scale

H-5

Assessment methods and criteria

Participation in the course. Visual and written aspects of exercises. Individual and group work. Giving and receiving feedback, group interaction.

Assessment criteria, fail (0)

The student has not completed all the learning tasks. Student has participated to the group’s activities but has achieved little and superficial learning goals.

Assessment criteria, satisfactory (1-2)

The student has completed all the learning tasks but has achieved little and superficial learning goals.

Assessment criteria, good (3-4)

The student has completed all the learning tasks and achieved the learning objectives well. The student has acquired and utilized current and relevant information in his / her assignments. The student has worked actively during the course.

Assessment criteria, excellent (5)

The student has completed all learning tasks, achieved learning objectives, and demonstrated extensive knowledge of communication topics. The student has utilized current and relevant information in a versatile and creative way. The student is committed to work and has contributed to the achievement of goals.