Digital Marketing (5 cr)

Evaluation scale

H-5

Content scheduling

The course introduces you to the planning and implementation of digital marketing.

It consists of a preliminary assignment and four parts:
1. What is digital marketing (28.8.-17.9.2023)
2. Website content production (September 18-October 8, 2023)
3. Content marketing (October 9-November 5, 2023)
4. Digital marketing tools (6.11.-3.12.2023)

Each section has online assignments and individual assignments that the student must complete successfully in order to pass the course.
Assignments must be completed by the end date of each section. A late return lowers the grade.

Objective

Student understans the concept multi channel marketing. S/he iknows how to manage marketing and customers in digital environment and can apply them in each situtation

Content

- digital business environment
- search engine optimizing
- creating action on the site
- functional site
- building networks in digital environment

Materials

- Lahtinen, N. & Pulkka, K. & Karjaluoto, H. & Mero, J. (2022) Digimarkkinointi.

- Komulainen, M. (2023). Menesty digimarkkinoinnilla: 2.0.

- Learning materials found on Itslearning (videos, online articles, other material)

- The student's own search for information

Teaching methods

- Independent work and information search
- online study
- self-reflection
- working life orientation
- development tasks
- online exam.

Exam schedules

The online exam is open in Itslearning 4th-10th December 2023.

International connections

An online course that the student completes independently.

Completion alternatives

No optional methods.

Student workload

Completing the course is equivalent to 135 hours of work.

Further information

The course is completed independently, but each section has a schedule, during which the tasks related to that section must be completed and returned.

You can book a tutoring session with the teacher. More detailed information about booking tutoring sessions in Itslearning.