Study Guide

Objective

Having completed the course, the student is able to
- define basic terms
- describe most common business models
- apply simple business model analysis

Content

- basic characteristics of digital business
- the most common tools and model used in digital business
- basic methods for business model analysis

Location and time

1.9. -31.12.2018

Materials

A book for pre-assignment: Osterwalder A. et al 2010. Business model generation: a handbook for visionaries, game changers, and challengers (eBook)

Chan W.C & Mauborgne, R. 2015 Blue ocean strategy: how to create uncontested market space and make the competition irrelevant (eBook)

Other materials will be given in ItsLearning.

Teaching methods

Briefings, Lecture, Written material, Teacher/student interaction (Q&A´ sessions) and individual work

Exam schedules

No exam.

International connections

Briefings and lecture(s). Joint sessions and interaction, individual work.

Completion alternatives

No alternatives.

Student workload

Individual works (business models summary, business analysis report)

Book report (team or pair)

Participation of lecture (video), participation of briefings and joint discussions, group and individual project (work total 133 hrs).

Content scheduling

This course contains topics like CRM and Business models which will form the main frame of the course. CRM being the marketing entity and business models - as it says - the "big picture". After the course student is able to understand landscape of digital business and have tools to analyze how companies operate in business.

The course start 15.9.2022 (1st AGM) till mid Nov.

Evaluation scale

H-5

Assessment methods and criteria

Individual work is a business report + video summary (breadth and quality of content, facts supporting findings, quality of report).
Pre-assignment and book report must be passed.

Pre-assignment grade: fail - pass
Book report (team or pair) grade: fail - pass
Business analysis report (individual work) - grade fail / 1-5

Assessment criteria, fail (0)

No Project work delivered.

Assessment criteria, satisfactory (1-2)

Report do present results but there is lack factual foundation, it is superficial and not well argued for. Used language, structure, style and content of returned report is moderate.

Assessment criteria, good (3-4)

Report include results which are well presented, are based on facts and are well argued for. Reports include some analysis of the strengths and weaknesses of the work done. Work is based on the theoretical content and models presented in the course. Work shows critical thinking, suggested business analysis tools and source materials are well used. Good structure, style, and content of returned report.

Assessment criteria, excellent (5)

Report is high quality content wise. Content contains in-depth analysis, fact based argumentation and adequate critique of the results presented. Results have a direct link to the theoretical content and models presented in the course. Excellent structure, style, and content of returned report. All produced materials are showing excellent quality, suggested business analysis tools are used and conclusions made. Source and additional materials are widely used. Works shows critical thinking.