Business Models and Marketing (5 cr)
Code: 3011665-3007
General information
- Enrollment
- 01.06.2022 - 22.08.2022
- Registration for the implementation has ended.
- Timing
- 29.08.2022 - 06.11.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Seats
- 0 - 40
- Degree programmes
- Degree Programme in Business
No reservations found for realization 3011665-3007!
Evaluation scale
H-5
Objective
Having completed the course, the student is able to
- define the business models and operations of an enterprise
- define the role of marketing planning and leadership
- assess and utilize the immaterial and material resources in marketing
Content
- Methods of assessing the business models
- Disciplines of marketing management
- Marketing planning process
- Role of immaterial resources in marketing