Business-to-Business Marketing and Sales (5 cr)
Code: 3011667-3006
General information
Enrollment
01.06.2022 - 04.09.2022
Timing
29.08.2022 - 20.12.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
15 - 40
Degree programmes
- Degree Programme in Business
Teachers
- Saara Tikkanen
Groups
-
PLIITS21marPLIITS21mar
Objective
Having completed the course, the student is able to
- identify B2B customer needs
- orient oneself with different types of CRM systems
- apply customer oriented thinking in sales processes
- gather und utilize data on customers
- create a basic customer relationship management plan
- plan and implement marketing activities for different customer groups
Evaluation scale
H-5