International Business Operations Management (5 cr)

Evaluation scale

H-5

Content scheduling

According to the separate timetable and syllabus. Compulsory enrollment at Peppi and highly recommended participation to the first lecture (in Zoom), in order to understand the requirements etc. Zoom link provided through Itslearning platform.
After taking this course the student is able to:
- develop awareness of the content and significance of international business.
- understand the concept of planning, implementation and evaluation of international operations.

Objective

The overall aim of the study unit is to increase the students' awareness of the content and significance of international business. The students learn to understand the concept of planning, implementation and evaluation of international operations.

Content

- The significance of internationalisation
- The international environment
- Gathering international market information
- The strategic planning of international operations
- Alternatives for internationalisation
- Export planning
- Implementation and evaluation of international business

Materials

Svend Hollensen
Global Marketing 7th Edition PDF EBook

Teaching methods

Lectures, class exercises, team work, case studies, workshops, presentations, peer-topeer teaching and learning, independent learning, collaboration with companies

Exam schedules

No exam. The course is completed through the assignments. Detailed instructions during the first lecture. Max number of points 100. 40/100 required for pass.

Pedagogic approaches and sustainable development

Innovation pedagogy, PBL.

Completion alternatives

No optional completion methods.

Student workload

Case study presentation: 20 %
Active participation in workshop and presentation: 20%
Peer-to-peer teaching (presentation): 20 %
Final presentation (company case): 40 %

5 ECTS

Evaluation methods and criteria

On a scale: 0 - 5

The quality of the assignments e.g. case solutions is a key evaluation criteria, focusing on the final individual case, which is a corner stone of your final grade (group cases can either up-grade or down-grade the final grade). The quality of your solutions + presentations is the evaluation criteria for your final grade, so try to do as profound, versatile and good solutions as you can. Use books, theories, tools etc. and mark your references. The more you use theories and tools ( e.g. Marketing Mix, Boston matrix, Ansof matrix, SWOT, TOWS, PESTLE, Sig-Sigma etc., etc. ) the better. Make an in-dept study on which you base your solution.
Note: Only those tasks that are returned on time, before the deadlines, are evaluated and can be accepted, and all the cases and presentations must be done in order to be accepted !
Late returns are not qualified.
Please note also that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)

Assessement Scale: 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing or the tasks returned are very limited. Or the deadlines are neglected.
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. The use of tools and theories is limited. Or the references are very limited. The page amount can be limited as well. Theories or tools are not used or are used in poor way.
• Good (3-4)
All the tasks are analytical and well done. They represent high quality in terms of references, length, deep analysis, solution possibilities and drawn conclusions. The theory and the reality (in companies) are reflected, lots of tools used. In comparison to other there are clear bonus aspects (wider theories, more theories or tools used or so...). Also presentations are of high quality. And the peer comments back-up the high quality participation in group works. There are lots of good references used and theories and tools relevant to the subject are shown in the assignments.
• Excellent (5)
All the tasks are excellent. Results are even higher than in the grade 3-4. Presentations extremely high quality.Theories, tools and references are widely used.

Failed (0)

Failed: Look above +
Quantity: The work is not completed on deadline (all the assignments!), and / or the page requirements are not fulfilled and or;
Quality: The minimum content requirements are not met, e.g. there are no reference books used, suitable theories or tools are not used, etc.

Assessment criteria, satisfactory (1-2)

Acceptable, BUT Below Average
Look above +
- Research, thinking, and communication are hardly acceptable, and / or the page amount is limited
- Appear to grasp theory and have made a start in showing its applicability
- Presentations limited

Assessment criteria, good (3-4)

Satisfactory/Very Good
Look above +
- Research, thinking, and communication are satisfactory and very good, reference books are used, tools and theories are used
- Understanding of theory and applicability but work could be stronger
- Demonstrate general understanding of theory and application in real life context
- Very good presentations

Assessment criteria, excellent (5)

Excellent:
Look above +
- Mastery of theory and penetrating insights in real-life context;
- Outstanding research, thinking, and communication, lots of good references used
- Excellent presentation