Basics of Business Administration (15 cr)
Code: 3011392-1010
General information
- Timing
-
29.08.2016 - 31.12.2016
Implementation has ended.
- Number of ECTS credits allocated
- 15 cr
- Local portion
- 15 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Seats
- 10 - 20
- Degree programmes
- Degree Programme in Business
- Teachers
- Hilkka Bergman
- Katja Repo
- Course
- 3011392
Evaluation scale
H-5
Objective
The student is able to
- use the basic terminology of business administration
- interpret the interactive relationships between the organization's economic process and the interest groups and their impact on profitability
- present the main characteristics of modern marketing thinking
- give examples of issues that have an effect on buyer behaviour and explain how the marketing mix can be used to reach target segments
- compare company forms businesswise
- explain the main characteristics and functions of the Finnish legal system
- explain the legal rules of conclusion of an agreement
- apply the basic sources of legal information in problemsolving
- utilize business plan as a tool
Content
- basic concepts of business administration
- economic process of an organization
- profitability and calculation of profitability
- financing of business start
- risks and risk management
- organization and management
- company forms
- modern marketing thinking
- marketing environment
- buyer behaviour and segmentation
- marketing mix
- main characteristics, norms and sources of law in the Finnish legal system