Sales and Customers (5 cr)
Code: 3221018-3005
General information
Enrollment
02.12.2022 - 31.01.2023
Timing
01.01.2023 - 30.04.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Arts Academy
Teaching languages
- Finnish
Seats
10 - 25
Degree programmes
- Degree Programme in Media Management
Teachers
- Markus Hatakka
- Timo Linnossuo
Teacher in charge
Markus Hatakka
Groups
-
MMEDTK22V
Objective
,
Content
The course deals with the conditions for successful sales, the stages of the sales process, sales planning and management, identifying customer potential, customer understanding, purchasing behaviour of consumers and organizations, and managing customer relationships.
Evaluation scale
H-5