Content Marketing (5 cr)
Code: 3011660-3011
General information
Enrollment
01.12.2022 - 31.01.2023
Timing
23.01.2023 - 31.03.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Seats
0 - 35
Degree programmes
- Degree Programme in Business
Teachers
- Jaana Merikallio
- Janne Granfors
Groups
-
PLIITS21marPLIITS21mar
Objective
Having completed the course, the student is able to
- Prepare a content strategy plan
- Create meaningful content and build visibility
- Produce a marketing campaign for social media
- Track and analyze the content
Content
- Introduction to content marketing
- Creating meaningful content
- Effective use of social media in marketing communication
- Tools and metrics for website optimization
Evaluation scale
H-5