Study Guide

Objective

Students active listening, sales planning, prospecting, adaptive selling, and presentation skills will develop.
After the study unit student can handle objections handle negotiations and master all steps of sales process

Content

Principles of selling Sales process Different sales styles and customers
Law and Ethical issues
Sales skill development
Sales tools and their utilization
Industrial, key account, service, B to B and service sales
Key Account Management

Location and time

Fall semester 2018

Materials

Weitz, B. A., Castleberry S.B., Tanner Jr., J.F.: Selling, building partnerships, McGraw-Hill Irwing,7th edition
Jobber, D., Lancaster, G.: Selling and Sales Management, Pearson Education ltd.,
Articles, www pages and other material
Sales Training Student Field book (ESC)
Jonson, S. (1998), Who Moved My Cheese?
Lundin, S., C et all: Fish! A Remarkable Way to Boost Morale and Improve Results

Teaching methods

Theory, learning checks, case studies, role-plays, exercises, and presentations

Exam schedules

Final Exam in April

International connections

Lecture, group work, flipping the classroom teaching, learning checks, RDI material, reading comprehension, case studies, role-plays, exercises, and presentations. Final exam

Completion alternatives

No alternative

Student workload

Workshops and lectures 36 hours, individual and group assignments 50, Pre assignments and preparation for quizzes and exam 49 hours

Content scheduling

Principles of selling
Sales processes
Different sales styles and customers
Sales Offers, Contracts, Law and Ethical issues
Sales competences development
Sales tools and their utilization
Industrial, technical, key account, service, B to B and service sales
Key Account Management

Further information

Part of the Sales Semester

Evaluation scale

H-5

Assessment methods and criteria

Attendance and active participation 30 %
Learning Checks 40 %
Final Exam 30 % .
Each portion need to be attended at least 50 %

Assessment criteria, fail (0)

Less than 50 % contribution to all evaluation criterias ( Attendance and active participation, Learning checks and Final Exam)

Assessment criteria, satisfactory (1-2)

The student has basic an understanding of the sales processes and can perform act in these processes by having the required skillsets and methods. The student is capable to understand principles of selling and customer interaction and has practiced the required skillsets with different methods and tools in real or simulated customer transactions. Students active listening, sales planning, execution and management, prospecting, consultative selling, supervisory and presentation skills have developed. The student can utilize handling objections, negotiations, closing, obtaining customer commitment and after sales.

Assessment criteria, good (3-4)

The student has adequate understanding of the sales processes and can perform sales professional person in these processes, including b to b and industrial service business by having adequate skillsets and methods. The student is capable to perform as sales professional by utilizing different sales styles, skills and tools under different stages and types of sales processes to add value in international business. The student is capable to understand strategic and operational levels of selling, different customer behavior, importance of sales leadership, key account management and customer interaction and has practiced the required skillsets with different methods and tools in real or simulated customer transactions. Students active listening, sales planning, execution and management, prospecting, consultative selling, supervisory and presentation skills have developed to a good level. The student can utilize well handling objections, negotiations, closing, utilization of various sales methods and tools, obtaining customer commitment and after sales.

Assessment criteria, excellent (5)

The student has a good an understanding of the sales processes and can perform act as a valuable sales professional person in these processes, including b to b and industrial service business by having the good skillsets and methods. The student is capable to perform as value adding sales professional by utilizing different sales styles, skills and tools under different stages and types of sales processes to add value in international business. The student is capable to understand strategic and operational levels of selling, different customer behavior, importance of sales leadership, key account management and customer interaction and has practiced the required skillsets with different methods and tools in real or simulated customer transactions. Students active listening, sales planning, execution and management, prospecting, consultative selling, supervisory and presentation skills have developed to a good level. The student can master handling objections, negotiations, closing, utilization of various sales methods and tools, obtaining customer commitment and after sales.