Study Guide

Objective

Students active listening, sales, presentation, project management, debating and negotiation skills will develop.
After the study unit student can:
- handle objections
- handle negotiations
- master all steps of sales and salesproject/management processes 

Content

Practice of skillsets in real or simulated customer transactions to develop sales competences
Case studies, role-plays, presentations, exercises, project work and possibly sales competition

Location and time

Fall semester 2018

Materials

Weitz, B. A., Castleberry S.B., Tanner Jr., J.F.: Selling, building partnerships, McGraw-Hill Irwing,7th edition
Sjodin, T. (2006), New Sales Sales Speak: 9 biggest Sale Presentation Mistakes and how to avoid them
International
Sales Training Student Fieldbook (ESC)
Articles, www pages and other material

Teaching methods

Case studies, role-plays, exercises, projects and sales competition

Employer connections

Real life cases are utilized

Exam schedules

Turku Sales Competition in March/April

International connections

Case studies, role-plays, Project work, presentations, exercises and sales competitions

Completion alternatives

No alternative

Student workload

Workshops and lectures 36 hours, project work 52, preparation for sales competitions and interaction in Turku Sales Competition 47 hours

Content scheduling

Practice of Sales Skillsets in real or simulated customer interactions to develop sales competences

Further information

Part of the Sales Semester

Evaluation scale

H-5

Assessment methods and criteria

Attendance and active participation 20 %
Skill tests and Sales competition 40 %
Project work attendance, contribution and evaluation 40 %.
Each portion need to be attended at least 50 %

Assessment criteria, fail (0)

Less than 50 % contribution to all evaluation criterias ( Attendance and active participation, Skill tests and Sales competition and Project work)

Assessment criteria, satisfactory (1-2)

The student has basic an understanding of the sales processes and can perform act in these processes by having the required skillsets and methods. The student is capable to understand principles of selling and customer interaction and has practiced the required skillsets with different methods and tools in real or simulated customer transactions. Students active listening, sales planning, execution and management, prospecting, consultative selling, supervisory and presentation skills have developed. The student can utilize handling objections, negotiations, closing, obtaining customer commitment and after sales.

Assessment criteria, good (3-4)

The student has adequate understanding of the sales processes and can perform sales professional person in these processes, including b to b and industrial service business by having adequate skillsets and methods. The student is capable to perform as sales professional by utilizing different sales styles, skills and tools under different stages and types of sales processes to add value in international business. The student is capable to understand strategic and operational levels of selling, different customer behavior, importance of sales leadership, key account management and customer interaction and has practiced the required skillsets with different methods and tools in real or simulated customer transactions. Students active listening, sales planning, execution and management, prospecting, consultative selling, supervisory and presentation skills have developed to a good level. The student can utilize well handling objections, negotiations, closing, utilization of various sales methods and tools, obtaining customer commitment and after sales.

Assessment criteria, excellent (5)

The student has a good an understanding of the sales processes and can perform act as a valuable sales professional person in these processes, including b to b and industrial service business by having the good skillsets and methods. The student is capable to perform as value adding sales professional by utilizing different sales styles, skills and tools under different stages and types of sales processes to add value in international business. The student is capable to understand strategic and operational levels of selling, different customer behavior, importance of sales leadership, key account management and customer interaction and has practiced the required skillsets with different methods and tools in real or simulated customer transactions. Students active listening, sales planning, execution and management, prospecting, consultative selling, supervisory and presentation skills have developed to a good level. The student can master handling objections, negotiations, closing, utilization of various sales methods and tools, obtaining customer commitment and after sales.