Creativity and Innovativeness (5 cr)
Code: 3041234-3008
General information
Enrollment
02.12.2022 - 23.01.2023
Timing
04.01.2023 - 14.04.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Teachers
- Timo Linnossuo
Groups
-
PTUTAMS21
-
LIPATMODTechnicalSalesManagement
Objective
Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.
Content
Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation
Evaluation scale
H-5