Modern Marketing and Selling 2 (20 cr)
Code: 3011255-1001
General information
- Timing
- 01.09.2016 - 31.07.2017
- Implementation has ended.
- Number of ECTS credits allocated
- 20 cr
- Local portion
- 19 cr
- Virtual portion
- 1 cr
- Mode of delivery
- Blended learning
- Unit
- Engineering and Business
- Campus
- Salo IoT Campus
- Teaching languages
- Finnish
- Seats
- 10 - 60
- Degree programmes
- Degree Programme in Business
- Teachers
- Virpi Raivonen
- Markku Rajala
- Timo Linnossuo
- Course
- 3011255
No reservations found for realization 3011255-1001!
Evaluation scale
H-5
Objective
After completing the course the student can
implement campaigns and sales based on customer needs and analyse whether the goals are reached
utilise e-commerce and run the business with profit
give presentations in a convincing way in different communication situations
Content
running a web store
implementing a marketing communication campaign (international project)