New Wave Marketing (5 cr)
Code: 3011423-1002
General information
- Timing
- 01.01.2017 - 31.07.2017
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Seats
- 21 - 40
- Degree programmes
- Degree Programme in Business
- Teachers
- Arto Manninen
- Jarmo Ahonen
- Course
- 3011423
No reservations found for realization 3011423-1002!
Evaluation scale
H-5
Objective
After completion of this study unit the student is able torecognize the possiblities of the developing technologies in marketingevaluate the websites of different enterprisesrecognize and apply the methods of digital marketing
Content
challenges and opportunities of interactive marketingcharacter and special features of Internet-based marketingapplying in practice the digital marketing tools