Market Research (5 cr)
Code: 3011662-3012
General information
- Enrollment
-
02.07.2023 - 17.09.2023
Registration for the implementation has ended.
- Timing
-
01.08.2023 - 31.12.2023
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Teaching languages
- Finnish
- Degree programmes
- Degree Programme in Business
Evaluation scale
H-5
Content scheduling
The basics of marketing research
- The role and uses of marketing research
- The marketing research process
- Different types of marketing research
- Surveys, their design and analysis
- The most common challenges and sources of errors in marketing research
- Analysis and reporting of results
- Practical execution of marketing research
Objective
Student is able to
- plan market research
- select suitable research methods and use them
- select suitable information acquisition methods
- interpret market information, analyze market information, and interpret the results of the analysis.
Content
Research plan
Methods, tools, and information sources for market research
Interpretation, analysis, and use of market information
Location and time
Fall semester 2018, Lemminkäisenkatu, Turku.
Materials
Will be defined during the course.
Teaching methods
Lectures, exercises, and real-world marketing research project for external organization.
Exam schedules
The date of the exam will be determined during the course. There will be 1-2 exam re-takes.
Pedagogic approaches and sustainable development
Lectures, exercises and practical marketing research project.
Completion alternatives
No alternative ways.
Student workload
A marketing research project combined with the lectures and exercises. Student's effort 5cr.
Evaluation methods and criteria
Activity during the course, exercises, marketing research project, and exam. The exam is 1/3, exercises and activitty 1/3, and marketing research project 1/3 of the evaluation. All parts have to be acceptably done in order to pass the course. The language, style, and structure of reports and returned answers are important part of the evaluation.
Failed (0)
Missing parts of the course. No ability to apply the contents of the course.
Assessment criteria, satisfactory (1-2)
Passed exercises, exam and project.
Assessment criteria, good (3-4)
Better than passed exercises, exam, and project work. Ability to plan activities and utilize marketing research concepts and practices.
Assessment criteria, excellent (5)
Shown ability to manage and apply marketing research methods.