Responsible Tourism and Wellness Business (5 cr)
Code: KH00BY78-3001
General information
- Enrollment
-
01.06.2023 - 15.09.2023
Registration for the implementation has ended.
- Timing
-
14.09.2023 - 31.12.2023
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Teaching languages
- English
- Seats
- 10 - 40
- Teachers
- Otieno Mbare
- Telle Tuominen
- Course
- KH00BY78
Evaluation scale
H-5
Content scheduling
Upon completion of this course, the students will be able to:
• recall the main terminology in responsible business, risk management and foreshadowing
• relate to the importance of Corporate Social Responsibility in tourism, wellness, and leisure businesses
• analyze, plan, and implement responsible tourism and hospitality practices as well as related marketing communication
Content
• Introduction to responsible business operations
• Risk management and foreshadowing
• Communication of corporate social responsibility
• Application of responsible business dimensions at company and destination level
PART II includes six thematic lectures:
1. How to make tourism sustainable? Case Sustainable Travel Finland Program
( The basics of sustainable tourism and our own sustainability programme as an example)
2. Biodiversity & tourism
(The relationship between tourism and biodiversity and biodiversity loss)
3. Tourism and climate change
(The use, reliability and purpose of carbon calculators, compensation models and mechanisms)
4. Responsible marketing and communications in tourism
(Scopes of responsibility actions and adverse impacts to make up for; greenwash pitfalls)
5. Business as usual or a transformative change
(How to realise the transformative change / ecological restoration in the travel industry)
6. Science tourism
(Science tourism as a new form of more sustainable tourism)
Timetable of the contact lessons, see details in LUKKARIKONE
Objective
Upon completion of this course, the students will be able to:
• recall the main terminology in responsible business, risk management and foreshadowing
• relate to the importance of Corporate Social Responsibility in tourism, wellness, and leisure businesses
• analyze, plan, and implement responsible tourism and hospitality practices as well as related marketing communication
Content
• Introduction to responsible business operations
• Risk management and foreshadowing
• Communication of corporate social responsibility
• Application of responsible business dimensions at company and destination level
International connections
students study in small teams using:
Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative
Student workload
student workload = 133hrs