Introduction to Digital Business (5 op)

Arviointiasteikko

H-5

Sisällön jaksotus

This course contains topics like CRM and Business models which will form the main frame of the course. CRM being the marketing entity and business models - as it says - the "big picture". After the course student is able to understand landscape of digital business and have tools to analyze how companies operate in business.

PRELIMINARY Timing from sept 12th to mid dec.

Tavoitteet

Having completed the course, the student is able to
- define basic terms
- describe most common business models
- apply simple business model analysis

Sisältö

- basic characteristics of digital business
- the most common tools and model used in digital business
- basic methods for business model analysis

Aika ja paikka

1.9. -31.12.2018

Oppimateriaalit

Will be given in Optima

Opetusmenetelmät

Briefings, Lecture, Written material, Teacher/student interaction (Q&A´ sessions) and individual work

Tenttien ajankohdat ja uusintamahdollisuudet

No exam.

Pedagogiset toimintatavat ja kestävä kehitys

Briefings and lecture(s). Joint sessions and interaction, individual work.

Toteutuksen valinnaiset suoritustavat

No alternatives.

Opiskelijan ajankäyttö ja kuormitus

Participation of lecture (video), participation of briefings and joint discussions, Individual project work 133 hrs.

Arviointimenetelmät ja arvioinnin perusteet

Individual work is essay + video summary (bredth and quality of content, facts supporting findings, quality of report)

Hylätty (0)

No Project work delivered.

Arviointikriteerit, tyydyttävä (1-2)

Report do present results but there is lack factual foundation, it is superficial and not well argued for. Used language, structure, style and content of returned report is moderate.

Arviointikriteerit, hyvä (3-4)

Report include results which are well presented, are based on facts and are well argued for. Reports include some analysis of the strengths and weaknesses of the work done. Work is based on the theoretical content and models presented in the course. Good language, structure, style, and content of returned report.

Arviointikriteerit, kiitettävä (5)

Report is high quality grammatically and content wise. Content contains in-depth analysis, fact based argumentation and adequate critique of the results presented. Results have a direct link to the theoretical content and models presented in the course. Excellent language, structure, style, and content of returned report.

Lisätiedot

The participants are expected to work individually. The amount of lectures or supervision is limited.