Creativity and Innovativeness (5cr)
Code: 3041234-3004
General information
- Enrollment
- 02.07.2020 - 30.09.2020
- Registration for the implementation has ended.
- Timing
- 04.09.2020 - 06.12.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Teaching languages
- English
- Teachers
- Timo Linnossuo
- Groups
-
LIPATMODGlobalInternationalBusinessMOD Global International Business
- Course
- 3041234
Unfortunately, no reservations were found for the realization Creativity and Innovativeness 3041234-3004. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
H-5
Objective
Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.
Content
Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation