Entrepreneurship and Marketing (6 cr)
Code: 3101209-3001
General information
- Enrollment
- 04.08.2018 - 31.10.2018
- Registration for the implementation has ended.
- Timing
- 03.09.2018 - 02.11.2018
- Implementation has ended.
- Number of ECTS credits allocated
- 6 cr
- Local portion
- 2 cr
- Virtual portion
- 4 cr
- RDI portion
- 2 cr
- Mode of delivery
- Blended learning
- Unit
- Engineering and Business
- Teaching languages
- Finnish
- Seats
- 10 - 40
- Degree programmes
- Purchasing and Sales Management Programme
- Teachers
- Anne Leinovaara-Matomäki
- Course
- 3101209
Evaluation scale
H-5
Content scheduling
6 ects, tarkempi ohjeistus verkossa.
Objective
The student can describe the requirements for a successful business. The student can communicate goals of a business to various interest groups of a business. The student is able to establish a marketing plan to reach customers. The student can describe a business idea and establish a plan for starting and organizing a business..
Content
- Entrepreneurship
- Business environment
- Customer orientation and marketing
- Planning, establishing and organizing a business
Location and time
Verkossa ja lukujärjestyksen mukaisesti Sepänkadulla syksyllä 2018.
Materials
Optima ja ohjeistettu kirjallisuus.
Teaching methods
Innovaatiopedagogiikka ja PBL.
Exam schedules
Ei tenttiä vaan suoritetaan harjoitustehtävin, tarkempi ohjeistus ryhmän Optima-tilassa.
Pedagogic approaches and sustainable development
Innopeda ja PBL.
Completion alternatives
Ei valinnaisia suoritusmentelmiiä.
Student workload
6 ects, tarkempi ohjeistus Optimassa.