Creativity and Innovativeness (5 op)

Arviointiasteikko

H-5

Tavoitteet

Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.

Sisältö

Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation

Kansainvälisyys

Innovation Pedagogy

Opiskelijan ajankäyttö ja kuormitus

Contact lectures, workshops and preparation for classes: 40h.
Self-study and online assignments: 60h
Group work: 35h.