Brand Management (5 cr)
Code: KH00CQ05-3001
General information
Enrollment
02.12.2023 - 31.12.2023
Timing
01.01.2024 - 31.07.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Arto Manninen
Groups
-
MLIITS23BMLIITS23B
-
MLIITS23AMLIITS23A
-
MLIITS23Liiketalouden monimuotokoulutus, syksy 2023
- 11.01.2024 09:00 - 12:00, Brändin hallinta KH00CQ05-3001
- 11.01.2024 13:00 - 16:00, Brändin hallinta KH00CQ05-3001
- 01.02.2024 09:00 - 12:00, Brändin hallinta KH00CQ05-3001
- 01.02.2024 13:00 - 16:00, Brändin hallinta KH00CQ05-3001
- 05.04.2024 09:00 - 12:00, Brändin hallinta KH00CQ05-3001
- 05.04.2024 13:00 - 16:00, Brändin hallinta KH00CQ05-3001
Objective
After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.
Content
- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio
Evaluation scale
H-5