Sales and marketing (5 cr)

Evaluation scale

H-5

Content scheduling

Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business

The timing will be confirmed when the schedules are completed, but tentatively
- 2h for the whole group once a week, for 9 weeks
- 2h of group presentations in small groups 3-4 times during study

Objective

Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business

Materials

Bergström S., Leppänen A.: "Yrityksen asiakasmarkkinointi".
Kotler P., Armstrong G.: Principles of marketing

Teaching methods

Independent study
Familiarity with literature and other material
Online teaching
Contact teaching
small group working

Exam schedules

Ei tenttiä

Pedagogic approaches and sustainable development

Independent studies, lectures, online exercies, group works, and project based learning.

Completion alternatives

Itslearning

Student workload

Reflektio
Esitykset
Pienryhmäarvioinnit
Markkinointisuunnitelma
Yhteensä 133 h per nuppi.

Evaluation methods and criteria

Each group work is assessed on a scale of 0, 1-5 or H
Arviointiasteikko H-5

Failed (0)

The work is completely incomplete or incorrect

Assessment criteria, satisfactory (1-2)

Things were dealt with in a concise, list-based way and did not fully care about the task
Contradiction and inconsistency
Totally incomplete reasoning

Assessment criteria, good (3-4)

The main content was raised somewhat well
Little or no irrelevant material
There is no noticeable personal reflection on things
There is little justification
Written work clear

Assessment criteria, excellent (5)

Important main content presented very comprehensively
The matter has been described and evaluated from several different points of view, making very extensive use of existing source material
Presented reflections, arguments, own views and conclusions in a very rich, comprehensive and consistent way
Written work very clear and logical