Business and Marketing (5 cr)

Evaluation scale

H-5

Objective

The student can describe the requirements for a successful business. The student can communicate goals of a business to various interest groups of a business. The student is able to establish a marketing plan to reach customers. The student can describe a business idea.

Content

Business environment
Business planning
Business operations
Entrepreneurship
Marketing and marketing tools
Sales

Materials

Materials in Its Learning and materials retrieved by the student.

Teaching methods

Exploratory Learning/Inquiry Based Learning (IBL)
Active Learning
Team Learning

Exam schedules

No exams, no possibility to improve tasks after deadline.

Pedagogic approaches and sustainable development

CDIO
Peer Learning

Completion alternatives

Does not exist.

Student workload

Individual ja team tasks
Portfolio
Information retrieval

135 h = 5 ECT
Estimated time used
lectures 48
individual inguiries and task 22 h
teamwork 35
reading assignment 30 h

Evaluation methods and criteria

Evidence created from the study activities (assignments and a portfolio composed of them), showing the required development of competence.

Individual and group tasks
Peer-evaluations
Individual portfolio of learning
Evidence of learning
Evidence of improved Competences and Skills


Remember that the formation of the grade is especially influenced by the quality of doing and learning. Not just the length or number of outputs.

Failed (0)

The student has not actively participated in classes and group work. The student has serious deficiencies in knowledge, performance, or results. For example, there is a lack of self-directed information search, or the required literature has not been read or the required tools, methods, and theories have not been utilized in assignments or non-participation in the required presentations or assignments are completely missing or they have been returned late. COPYING of any kind is not allowed and will result in rejection of the course and possibly other sanctions.

Assessment criteria, satisfactory (1-2)

The assignments have been returned on schedule, but they are very narrow and incomplete. Or there are major flaws in the performances.

The student uses key concepts and basic theories when explaining his findings and observations. Student can describe, classify, and list things. The outputs are descriptive, but do not contain students' own reflection or insights. Individual theories or practical observations are not linked to a larger whole.

Assessment criteria, good (3-4)

The tasks have been returned in time, and they are extensive and good, theories have been utilized, and instructed methods and tools have been used. Theory and references have been used correctly. And the presentations of learnings are meritorious.

The student understands entities and uses theory to describe them. Shows the ability to apply some principle related to the subject area and combines things. Uses the material and theory she has acquired in completing tasks.

Assessment criteria, excellent (5)

There are special merits in completing tasks and they are extensive and thorough.

The student sees critical success factors, understands theories, and presents her findings with justification. The student can see development areas and is a critical thinker. Can analyze cause-and-effect relationships and handle things insightfully. High-quality background material has been searched for, found and its use is justified.

Further information

With email to the teacher monica.tamminen@turkuamk.fi

In the title, please, use the course name.