Creativity and Innovativeness (5 op)
Toteutuksen tunnus: 3041234-3012
Toteutuksen perustiedot
Ilmoittautumisaika
02.12.2023 - 09.02.2024
Ajoitus
01.01.2024 - 28.05.2024
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Kupittaan kampus
Opetuskielet
- Englanti
Paikat
0 - 60
Opettaja
- Lasse Lehtonen
Ryhmät
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VaihtoS23YrmyVaihtoS23Yrmy
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PLIITS22BOMPLIITS22BOM
- 12.01.2024 12:00 - 15:00, Creativity and Innovativeness 3041234-3012
- 18.01.2024 12:00 - 15:00, Creativity and Innovativeness 3041234-3012
- 25.01.2024 12:00 - 15:00, Creativity and Innovativeness 3041234-3012
- 02.02.2024 12:00 - 15:00, Creativity and Innovativeness 3041234-3012
- 08.02.2024 12:00 - 15:00, Creativity and Innovativeness 3041234-3012
- 15.02.2024 12:00 - 15:00, Creativity and Innovativeness 3041234-3012
- 07.03.2024 12:00 - 15:00, Creativity and Innovativeness 3041234-3012
- 21.03.2024 12:00 - 15:00, Creativity and Innovativeness 3041234-3012
Tavoitteet
Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.
Sisältö
Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation
Pedagogiset toimintatavat ja kestävä kehitys
Innovation Pedagogy
Opiskelijan ajankäyttö ja kuormitus
Contact lectures, workshops and preparation for classes: 40h.
Self-study and online assignments: 60h
Group work: 35h.
Arviointiasteikko
H-5