Social Selling (5 cr)

Evaluation scale

H-5

Content scheduling

The study unit focuses on
• Social business strategy for sales
• Social networking
• Professional branding and influence
• Implementing social selling programme
• Different types of metrics in social selling
After completing the study unit, the student is capable to
• Listen the essential social networks
• Build his/her own community
• Build professional brand and influence
• Plan and implement Social selling Programme
• Measuring success
Contact days on 11.1. and 2.5. at 9-16.

Objective

After the course the student is capable to
- Listen the Essential Social Networks
- Build his/her own Community
- Build Authority and Influence
- Plan and Implement Social Selling Programme
- Measuring Success

Content

Content
- Social Business Strategy for Sales
- Social Networking
- Professional Branding and Influence
- Implementing Social Selling Programme
- Different Types of Metrics in Social Selling

Materials

See Itslearning.

Teaching methods

The study unit consists of theoretical issues and based on the review, the chosen models to be implemented in an individual Social Selling Programme.
Pre-assignment: Reading the articles and writing an short essay.
Final assignment: The Social selling Programme (as a project or a plan) that is presented in the class, lessons learned are shared to widen the mutual learning.

International connections

Innovation pedagogy is applied at individual, team and network level learning and reflection of learning.

Completion alternatives

-

Student workload

The study unit consists of readings (ca 40 h), two contact days (15 hours), pre-assignment (ca 15 hours), actions executed in Social Media (ca 20 h) and writing the report as well as preparing the presentation (ca 30 h).