Opinto-opas

Tavoitteet

After the course the student is capable to
- Listen the Essential Social Networks
- Build his/her own Community
- Build Authority and Influence
- Plan and Implement Social Selling Programme
- Measuring Success

Sisältö

Content
- Social Business Strategy for Sales
- Social Networking
- Professional Branding and Influence
- Implementing Social Selling Programme
- Different Types of Metrics in Social Selling

Oppimateriaalit

See Itslearning.

Opetusmenetelmät

The study unit consists of theoretical issues and based on the review, the chosen models to be implemented in an individual Social Selling Programme.
Pre-assignment: Reading the articles and writing an short essay.
Final assignment: The Social selling Programme (as a project or a plan) that is presented in the class, lessons learned are shared to widen the mutual learning.

Pedagogiset toimintatavat ja kestävä kehitys

Innovation pedagogy is applied at individual, team and network level learning and reflection of learning.

Toteutuksen valinnaiset suoritustavat

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Opiskelijan ajankäyttö ja kuormitus

The study unit consists of readings (ca 40 h), two contact days (15 hours), pre-assignment (ca 15 hours), actions executed in Social Media (ca 20 h) and writing the report as well as preparing the presentation (ca 30 h).

Sisällön jaksotus

The study unit focuses on
• Social business strategy for sales
• Social networking
• Professional branding and influence
• Implementing social selling programme
• Different types of metrics in social selling
After completing the study unit, the student is capable to
• Listen the essential social networks
• Build his/her own community
• Build professional brand and influence
• Plan and implement Social selling Programme
• Measuring success
Contact days on 11.1. and 2.5. at 9-16.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Pre-assignment (accepted/rejected)
Assignment 1: Social Selling Programme Report and presentation (100 %)
Active participation on the contact days (10 %).
If any of the assignments are returned late 4 points will be reduced/late delivered assignment.

Hylätty (0)

Assignments are not delivered in the given timeline. The instructions of the assignments are not fulfilled.

Arviointikriteerit, tyydyttävä (1-2)

Student is capable to describe at some level the social selling strategy, but the linked functions to reach the goals of the chosen strategy seems quite poor. He/she is able to plan a basic Social Selling Programme of a case, but results of the implementation are lacking. Student is able to evaluate the Social Selling Programme according to some measurements. Student is capable to write a report of the actions taken at general level; however, the literature is poorly referred. The implementation of the activities and results are not visible.

Arviointikriteerit, hyvä (3-4)

Student is capable to describe the importance of the social selling strategy, as well as list some of the linked functions to reach the goals of the chosen strategy successfully. He/she is able to plan and execute a Social Selling Programme of a case, and show the first results of it. Student is able to evaluate the Social Selling Programme according to the chosen measurements, and present development ideas after. Student is capable to write a clear, report of the actions taken, the suitable measures chosen based on the literature and the case. Student is implying at least some of the the activities in social media and sharing his/her ideas, experiences and learning to peer students. At least one of the chosen measurement shows progress during the Social Selling Programme implemented. The reference material used clearly and the feedback from peers is utilized and referred at some level.

Arviointikriteerit, kiitettävä (5)

Student is capable to describe the importance and arguments of the social selling strategy, as well as list the linked functions to reach the goals of the chosen strategy successfully. He/she is able to plan and execute an innovative Social Selling Programme of a case, and show the first results of it. Student is able to analyze and evaluate the Social Selling Programme according to the chosen measurements, and present innovative development ideas. Student is capable to write a clear, encompassing report of the actions taken, the most suitable measures chosen based on the literature and the case. Student is active in implying the activities in social media and sharing his/her ideas, experiences and learning to peer students. At least two of the chosen measurement shows progress during the Social Selling Programme implemented. The reference material used is encompassing and flawless.