The Means and Objectives of Communication (5 cr)
Code: KU00BT14-3006
General information
Enrollment
02.12.2023 - 15.01.2024
Timing
16.01.2024 - 29.03.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Arts Academy
Teaching languages
- Finnish
Seats
0 - 30
Degree programmes
- Degree Programme in Media Arts
Teachers
- Milja Päivärinta
- Taru Lehtinen
- Juha Sopanen
Teacher in charge
Taru Lehtinen
Groups
-
PMEDIS22jour
- 16.01.2024 14:00 - 16:00, Viestinnän keinot ja tavoitteet KU00BT14-3006
- 23.01.2024 13:00 - 15:30, Viestinnän keinot ja tavoitteet KU00BT14-3006
- 30.01.2024 13:00 - 15:30, Viestinnän keinot ja tavoitteet KU00BT14-3006
- 08.02.2024 09:00 - 11:30, Viestinnän keinot ja tavoitteet KU00BT14-3006
- 13.02.2024 13:00 - 15:30, Viestinnän keinot ja tavoitteet KU00BT14-3006
- 05.03.2024 13:00 - 15:30, Viestinnän keinot ja tavoitteet KU00BT14-3006
Content
The course introduces you to how the reputation, profile and image of companies and communities are built. The key is to understand the role of different affiliates and target groups and to be able to produce meaningful stories for different audiences. The course deals with content planning and conceptualization and introduces students to crisis communication, the basics of communication design and measurement of communication.
Evaluation scale
H-5