Digital Marketing (15 cr)
Code: KH00BG97-3007
General information
- Enrollment
-
02.12.2023 - 15.09.2024
Registration for the implementation has ended.
- Timing
-
01.01.2024 - 31.05.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 - 15
- Local portion
- 15 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Seats
- 0 - 45
- Degree programmes
- Degree Programme in Business
- Teachers
- Marita Nummi-Wikström
- Jenni Tuominen
- Kaisa Aaltonen
- Groups
-
PLIITS22BAPLIITS22BA
- Course
- KH00BG97
No reservations found for realization KH00BG97-3007!
Evaluation scale
H-5
Objective
Student understands the concept of multi channel marketing. S/he knows how to manage marketing and customers in digital environment and can apply the skills in various situations.
Content
Digital business environment
Search engine optimization
Creating action on the web site
Functional web site
Building networks in digital environment