Digital Marketing (5 cr)
Code: 4021110-3012
General information
- Enrollment
-
01.12.2024 - 29.01.2025
Registration for the implementation has ended.
- Timing
-
30.01.2025 - 31.05.2025
Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Seats
- 0 - 25
- Degree programmes
- Degree Programme in Library and Information Services
- Teachers
- Jenni Tuominen
- Course
- 4021110
Realization has 1 reservations. Total duration of reservations is 2 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 30.01.2025 time 13:00 - 15:00 (2 h 0 min) |
Digitaalinen markkinointi 4021110-3012 |
Teams
|
Evaluation scale
H-5
Content scheduling
The course introduces you to the planning and implementation of digital marketing.
It consists of a preliminary assignment and four parts:
1. What is digital marketing
2. Website content production
3. Content marketing
4. Digital marketing tools
Each section has online assignments and individual assignments that the student must complete successfully in order to pass the course.
Assignments must be completed by the end date of each section. A late return lowers the grade.
Objective
Student understans the concept multi channel marketing. S/he iknows how to manage marketing and customers in digital environment and can apply them in each situtation
Content
- digital business environment
- search engine optimizing
- creating action on the site
- functional site
- building networks in digital environment
Materials
- Lahtinen, N. & Pulkka, K. & Karjaluoto, H. & Mero, J. (2022) Digimarkkinointi.
- Komulainen, M. (2023). Menesty digimarkkinoinnilla: 2.0.
- Learning materials found on Itslearning (videos, online articles, other material)
- The student's own search for information
Teaching methods
- Independent work and information search
- online study
- self-reflection
- working life orientation
- development tasks
- online exam.
Exam schedules
The online exam is in Itslearning
International connections
An online course that the student completes independently.
Completion alternatives
No optional methods.
Student workload
Completing the course is equivalent to 135 hours of work.
Further information
The course is completed independently, but each section has a schedule, during which the tasks related to that section must be completed and returned.
You can book a tutoring session with the teacher. More detailed information about booking tutoring sessions in Itslearning.