Business Models and Marketing (5 cr)

Evaluation scale

H-5

Content scheduling

Analysis and presentation of business models
Planning and leading marketing
Producing marketing video.

The course starts with a pre-task week 35. Classes on campus once a week for 8 weeks starting week 37 (no class during autumn break).

Group size max 40 students (the 40 students that first sign up are accepted).

Objective

After completing the course the student is able to
- define the business models and operations of an enterprise
- define the role of marketing planning and leadership
- assess and utilize the immaterial and material resources in marketing

Content

Methods of assessing the business models
- Disciplines of marketing management
- Marketing planning process
- Role of immaterial resources in marketing

Materials

Business Model Generation, Alexander Osterwalder &Yves Pigneur.
The St. Gallen Business Model Navigator - 55 business models.
Teacher´s materials.

Teaching methods

During the course we use mostly collaborative learning methods, such as:
-independent reflection
-book circle and sharing and building knowledge, peer evaluation of book reflection
-professional company cases for group work and presentations of the results as well as peer evaluation
-interviewing marketing representatives
-peer evaluation and self reflection.

Exam schedules

No exam

International connections

Individual and collaborative building, sharing and learning of new knowledge according to innovation pedagogy. Sustainable development of business models according to UN sustainable goals.

Student workload

The course is 5 ECTS = 135 hours of work. The work consists of:
-reading of literature and theory independently
-writing a book reflection and giving feedback on another student´s reflection
-independent group work and presentations in class (business models, marketing plan and video)
-8 lectures on site.

Further information

Its learning