Visual Communication 2 (3 cr)

Evaluation scale

H-5

Content scheduling

The student understands the importance of visual thinking and communication in design. The student is able to observe, use and evaluate shapes, colors and their relationships.

The course complements the contents of Visual Communication 1 as follows:
- Croquis drawing
- Prototyping
- Color perception by Albers color theory

Objective

The student understands the importance of visual thinking and communication in design. The student is able to observe, use and evaluate shapes, colors and their relationships.

Content

Visual communication and drawing exercises
- Croquis drawing
- Prototyping in visual communication
- Color interaction

Materials

Alan Pipes: Drawing for Designers, 2007
Betty Edwards: Luovan piirtämisen opas - Käytä oikeaa aivopuoliskoasi, 2004
Josef Albers: Värien vuorovaikutus
Harald Arnkil: Värit havaintojen maailmassa, 2008
Harald Arnkil (ed.): Color and light – Concepts and confusions, 2015: https://shop.aalto.fi/media/filer_public/b3/d1/b3d15b01-7252-466b-bcaa-f277deb099c8/colourandlight_2nd_edition_1.pdf
Simon Seivewright: Research and Design, 2007
Koponen, Hilden, Vapaasalo: Tieto näkyväksi, informaatiomuotoilun perusteet
Randy Krum: Cool infographics: Effective Communication with Data Visualization and Design, 2013 eBook
Yuk M, Diamond S: Data Visualization for Dummies, 2014 eBook
Englanniksi
Alan Pipes: Drawing for Designers, 2007
Betty Edwards: Drawing on the right side of the brain, 1999
Josef Albers: Interaction of colors
Harald Arnkil: Colors in the visual world, 2013
Harald Arnkil (ed.): Color and light – Concepts and confusions, 2015: https://shop.aalto.fi/media/filer_public/b3/d1/b3d15b01-7252-466b-bcaa-f277deb099c8/colourandlight_2nd_edition_1.pdf
Simon Seivewright: Research and Design, 2007
Randy Krum: Cool infographics: Effective Communication with Data Visualization and Design, 2013 eBook
Yuk M, Diamond S: Data Visualization for Dummies, 2014 eBook

Teaching methods

Learning by doing, Hands-on

Exam schedules

No exam. Tasks can be improved based on the feedback given by teacher.

Pedagogic approaches and sustainable development

Innovation pedagogy, according to which learning is based on experimentation, sharing knowledge and expertise, and combining different perspectives.

Open AMK studies improve young people's and adults' working life-related skills as well as professional and technical competence. Indirectly, the course can promote the creation of decent jobs and entrepreneurship. Open AMK studies also reduce the number of young people who are not working or studying. In studies, we do not separate people according to age, gender, background, etc.

Completion alternatives

-

Student workload

1 ects = 27 h Student´s work
3 ects = 81 h Student´s work

Evaluation methods and criteria

Subjects of the evaluation: tasks and participation in contact lessons, as well as taking responsibility for one's learning. Feedback on completed tasks via itsLearning and continuous feedback/guidance during contact lessons. Assignments returned late will lower the grade.

Failed (0)

Exercises have not been done or there is too much shortcomings.

Assessment criteria, satisfactory (1-2)

Exercises have been done, but there are shortcomings.

Assessment criteria, good (3-4)

The assignments have been carefully done and the participation has been active and responsible.

Assessment criteria, excellent (5)

The assignments have been very carefully done and the participation has been very active and strongly responsible.

Further information

Mainly through itsLearning, but email and phone are also possible.